Pricing When Customers Have Limited Attention
نویسندگان
چکیده
منابع مشابه
Dynamic Pricing of Limited Inventories When Customers Negotiate
Although take-it-or-leave-it pricing is the main mode of operation for many retailers, a number of retailers discreetly allow price negotiation when some haggle-prone customers ask for a bargain. At these retailers, the posted price, which itself is subject to dynamic adjustments in response to the pace of sales during the selling season, serves two important roles: (i) it is the take-it-or-lea...
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Vol. XLIX (February 2012), 66 –82 *Anja Lambrecht is Assistant Professor of Marketing, London Business School (e-mail: [email protected]). Catherine Tucker is Associate Professor of Marketing, MIT Sloan School of Management, Massachusetts Institute of Technology (e-mail: [email protected]). Anja Lambrecht thanks Deutsche Forschungsgemeinschaft, the London Business School Center of Marketing,...
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ژورنال
عنوان ژورنال: Management Science
سال: 2018
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.2017.2755